A pattern for success.
How the Sausage gets Made
When designing, I often repeat to my customers the old adage “Content is King.” Nothing we do should impede, but instead support the message we are trying to convey to our end customers. To know how to engage these customers, or end users, we must first learn who they are, what drives them, and how we can meet their needs.
More than a buzzword, it’s a process in which to get to the root of a problem. What is the perceived problem? Imagine how that would feel if you had that problem. Analyze and determine if the obvious problem is not merely just a symptom of the real problem. Design thinking a cyclical rhythm that can help keep the process of finding solutions for customers lean, iterative, and successful.
Empathize & Define
Who are your users? Find out, an ask them questions. Get them on the phone, or meet with them and talk to them. Actively listen to what they have to say, and define their pain points and their success. Learn from them. Empathize with them. Take their problems as your own and begin to learn and think. Document them, and build a persona of who you are designing for.
Ideate, Prototype, & Test Test Test
Brainstorm. Share Ideas. Come up with solutions to ease your user’s pain points. Define the importance of solutions, and map how valuable the solutions are to the user. Measure the time of implementation, and decide what to work on first. While brainstorming, begin to draw. Crude white board sketches evolve into user flows and diagrams. Wireframes emerge and polished interactive prototypes using design systems begin to appear. Finally, test. Test with your users, your real users. Go into every meeting with them as a student and learn as much as you can from them. It’s not just about what they do with your designs, it’s about what they don’t do. It’s about thinking aloud, and actively listening. It’s about empathy. It’s about failing, learning from failures, and creating something truly useful and intuitive to use.